The example shown by Google where MUM took effect on search

moynamoti923

Effects of MUM on Search  is when a user searched for “hiking on Mt. Fuji”. Since MUM is capable of multitasking, accessing and understanding deeper knowledge, and reading/understanding information across 75 languages, the search results for “hiking on Mt. Fuji” will be hyper-comprehensive that might include: Mountain Elevation Trail Information Best season to hike Hiking and fitness gear (based on the current weather/season) Subtopics (training and workout regimen for hikers, useful articles/videos/images across the web) Information from different languages (like Japanese since Mt. Fuji is in Japan) Google MUM Example GIF From Google Blog Post Additionally,

since MUM is multimodal, you can also use images to provide more context to your questions. The example used by Google is providing a photo of your hiking boots and searching “can I use these to hike Mt. Fuji?”. Through MUM, it can determine if your hiking boots CY Lists are okay to be used and Google search results will also provide different articles and posts that can help further refine your desired answer such as top-rated hiking gears/boots, hiking boot reviews, etc.




Google MUM Multimodal Example GIF From Google Blog Post How Google MUM Can Affect SEO Google’s introduction of the MUM technology is by no means a small announcement. It’s an innovative and game-changing tech that would immensely affect the SEO Industry, especially its effects on Semantic Search. The first reason would be because Google, using MUM, would be able to access, retrieve, compile/save, understand and interpret information from a variety of languages.