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If you are a potential customer, you can send an email detailing the industry they belong to and the concerns they have. 3. Set specific and measurable goals Goals should be specific and measurable so you can measure progress and adjust content and targeting as needed. For example, if your goal is to increase the number of paying customers for your SaaS, you could set goals such as the number of trial customers or conversions to paying users. 4. Set a realistic goal achievement period It's impossible to accomplish many goals in one email. It is important to set a long period of time to achieve the goal and quickly improve the poor results. In particular, for long lead times or B2B services, it is recommended to send emails over a period of 6 months or more. 5. Measure and adjust your campaigns Every time you send an email, you should analyze the results and make improvements accordingly.
This way, every time you send a new email, you can find a way to optimize it for your customers. Email Marketing Cambodia Phone Number Data Goals for SaaS Businesses Now that you've learned how to set the right goals, let's look at examples of email marketing goals. This content focuses on SaaS (Software as a Service) among many services, but the goal is fully applicable to services other than SaaS. Acquisition Goal Increase your email recipients – encourage people to sign up for your newsletter Sign up for membership and increase trial users Product Recommendations and Newsletter Recommendations – Get people to recommend your SaaS product or newsletter to their colleagues Onboarding Goals Welcome new users Educate users Proceed with initial setup (creating profile, inviting team members, etc.) Collect feedback – Find out if there are any difficulties in using the product Aha Moment Goals Guide to Aha Moments – Guide users to what the Aha moment of your product is and what they need to do to experience it. Celebrating the Aha Moment Encourage sharing.
Use social sharing buttons or referral incentives to encourage sharing of Aha moments Retention goal Increase product usage – Encourage them to use your product more often by providing tips and use cases for specific features Reward customer loyalty – thank customers who use your product a lot or offer them beta access Collect frequent feedback – Collect feedback from customers about their experience using your product. Upgrade Promotion – Drive upgrades or upsells for your SaaS product Re-engagement goals Identify inactive customers – find customers who rarely use your product Promote new features – or new feature updates that might be of interest to them. Prevent churn – Send personalized emails to track product usage issues and communicate with them to encourage them to use your product again Intent marketing refers to identifying the intention (intent) in a customer's mind and optimizing marketing activities to touchpoints at each stage of the customer's purchasing journey.
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