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Here , you need to produce and distribute content that addresses your specific selling points. The objective is to highlight your product or service vis-à-vis the competition. For this, you can favor: Case studies : these positive testimonials about your service or product are particularly effective in attracting new customers. Be sure to introduce numerical arguments and verbatim statements so that they are as impactful as possible.
Tools : very useful in the purchasing phase, they allow Phone Number Data your prospects to concretely imagine themselves in your solution. For example, it could be an ROI simulator that helps buyers evaluate the financial benefits your service can bring them. It is certain that content marketing is an effective way to increase the attractiveness of a brand and generate more sales. However, producing quality content, optimized for journey can prove difficult for companies which do not master all the levers of this type of strategy.

It is therefore often preferable to outsource this content production and to get help from content marketing professionals for all its strategic aspects. An agency specializing in inbound marketing and content marketing, WebConversion supports you and produces quality content for you, adapted to the purchasing journey of your prospects.
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