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These two concepts necessarily travel hand in hand: by doing SEO you are effectively doing Web Marketing, and doing Web Marketing without having any knowledge of SEO is equivalent to half harakiri. But where does SEO fit into a marketing strategy? There are three essential moments that you need to take into consideration: First First, the requests are analyzed, starting from the search for keywords and the optimization of the structure.
In this regard, free or paid software is used Email Data that can provide us with the number of monthly searches for each keyword. During. While the strategy is being implemented, it is necessary to optimize the textual content and images, and then monitor the progress of the organic positioning through the use of specific tools (I will show you some at the end of this SEO guide) After : it's time for external positioning activities, such as link building actions where essentially you create a network of themed links that point to the pages of your website.
In this way, by following this simple time scale, it is possible to effectively intertwine SEO activities within a Web Marketing strategy: we start from an initial analysis phase, then we optimize the contents and therefore improve the positioning of some specific keys on the SERP through off-site activities. An SEO guide must necessarily talk about search engines Search engine positioning: Reading a basic SEO guide also means learning about the different search engines.
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