These questions should already be answered on your website as

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They are relevant to your audience. If you're doing it right, you'll already be dominating the PAA of your branded search results. If you've already provided an answer to your question, but someone else is monopolizing the PAA, use SEO techniques to push them out. If your website doesn't already provide answers to PAA brand search results, do so now. If you don't provide an answer, Google will show you answers from someone else. Competition is particularly intense for hot topics. As noted above, there is no reason not to use the PAA exclusively for questions that require factual answers. For questions that require natural opinions, you can also post them on friendly third-party websites. Traditional PR techniques can be effective here. If you're actively link building, the people you work with may have great ideas for potential "friends".

Finally, for hot topics, provide accurate answers with well-written blog posts and FAQ content. More than 60% of brands whose PAA appears in their brand search results do not respond to even a single PAA. Interestingly, this number has barely improved since I last did the research . This means that many brands are Belgium Phone Number Data not paying attention to branded search results. In my opinion, this is a huge failure. We may also fail to manage answers to brand-centric questions for the following reasons: Brands do not have control over the information in branded search results (your “Google Business Card”).




Brand relies on other companies to answer questions about its brand in branded search results Brands don’t have a strategy in place that focuses on answering the fundamental questions of their audiences If your brand doesn't show up in search results for PAA, you might feel "safe." Let's ignore such feelings. In a year or two, PAA will almost certainly show up in your brand search results. Being prepared will surely help you if PAA appears.