This strategy is referred to as paid search or pay-per-click (PPC) marketing

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Search engine marketing Marketing develops every day, like the rest of the sciences and arts, and the tools and strategies that marketers use to achieve their goals naturally develop with it. However, with these successive developments, overlap or confusion sometimes appears between some terms, perhaps because of their similarity. This overlap certainly leaves customers and non-specialists confused. Through this article, we will talk to you about two terms in digital marketing that are often confused, without a clear understanding of the role or importance of each of them, and when we need to use either of them to improve our business.

Search engine marketing strategies? Every person should care to understand search phone numbers list engine marketing terms and the difference between them, before starting to use them This marketing strategy for his business; So you can choose the method that best suits you and your business, and reduce the possibility of wasting your time, effort, and money. Search marketing is any approach that helps a brand attract the attention of its target customers While appearing on search engine results pages (SERPs), you need specific efforts to ensure a higher ranking in order to attract visitors to your website. There are two main categories in search marketing: Search Engine Marketing (SEM) : which uses paid strategies to appear in search. Search Engine Optimization (SEO): which uses natural strategies to appear in searches. The main difference is between SEM versus SEO That SEM is a paid strategy and SEO is a natural strategy.




What is SEM search engine marketing: Search engine marketing is often considered a part of search marketing that uses paid methods to appear on SERPs. A paid search engine marketing strategy has the activities involved In preparing and improving advertisements, in addition to determining the budget that is paid for placing advertisements. This strategy is referred to as paid search or pay-per-click (PPC) marketing and is done through Google Adwords. Brands conduct keyword research and create advertising campaigns targeting those words Through the Google Ads platform , when users search for it, personalized ads appear to them at the top or bottom of the search page.