Think of it like this: You send 1,000 cold

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Emails 50 recipients agree to a call 5 calls convert Given that most SEO professionals charge $500-$1,000 per month, five conversions are worth between $2,500-$5,000 per month. If we assume that clients stick around for an average of 6 months, those five conversions are worth $15,000-$30,000. That probably doesn’t sound like a life-changing amount, but again, it’s a numbers game. If you know that every 1,000 emails bring $15k-$30k in revenue, all you have to do is scale: 2,000 emails = $30k-$60k 5,000 emails = $75k-$150k 10,000 emails = $150k-$300k … you get the idea. SIDENOTE. These numbers are all hypothetical. Many things affect conversion rates, including the quality of your initial prospects.

If you’re interested in this route, check out this post where Daryl Rosser explains how to sell SEO services via indian phone number emails, step-by-step. Inbound marketing Because I’m introverted, inbound marketing was the primary method I decided to use to attract clients. So, in 2016, I started a website called The SEO Project to begin putting myself on the map. Despite the tired design (I’ve neglected it for 4+ years), you can see that it isn’t your typical website offering SEO services. In fact, it doesn’t pitch services at all. That’s because I decided to opt for a different approach. Here’s what I did in a nutshell: Created a piece of content about link building (the service I wanted to offer) Offered the full list as a PDF in return for visitors’ email addresses Did outreach to spread the word about my content Planned to “sell” my services via the email list (Fun fact: My outreach for this piece led to my first interaction with Ahrefs’ CMO, Tim Soulo, who asked if I fancied writing for the Ahrefs Blog.



I said yes, and the rest is history.) Now, I never did execute on that last part (I’ll discuss why later). But I did the first three parts and managed to build a list of over 1,000+ subscribers in just a few days. However, this isn’t the only way to attract clients with inbound marketing. Here are a few more options: Optimize your site to rank high in Google for lucrative terms (e.g., “seo consultant london”) Attract potential customers through a YouTube channel Run PPC ads on Google Write guest posts Let’s talk a little more about that last one. Guest posting Guest posting is another tactic I successfully used to attract clients, as you can see from this email: In this case, the client found me through a guest post on the Ahrefs Blog. I went on to work with him for a few months, earning $5,375 in revenue in the process.