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The need for authority , until some time ago, occurred mainly for reasons related to health and safety. Today, consumers are constantly looking for experts, even for banal and everyday purchases. For this reason, choosing to convey a message through the words of a character who enjoys the right authority can prove to be a huge competitive advantage. The new priorities of choice as already mentioned, Covid has changed the spending items of buyers all over the world. Brands today must commit to identifying new spending preferences, always keeping up with the times and enhancing their value in the eyes of consumers. Free and offers free is nice and in times of economic crisis it is even more so. Free trials, giveaways, free deliveries and other promotional activities of this type have a very strong appeal on post Covid purchasing behavior.
Companies have the ability to touch the right buttons to propose offers, proving photo editing servies themselves sensitive to the difficulties of the moment. Attention to scarcity , a theme that has always been dear to economic theory, has become very current with the pandemic. From this perspective, the role of the brand is to exploit to its advantage the new perception of the scarcity of some fundamental goods think for example of toilet paper, yeast, flour, etc... , helping consumers to find what they need. they need, without ever becoming intrusive. The importance of "living in the present" the consumer is aware of living in an era of crisis and of the importance of living in the present, without indulging in plans too far into the future.
To respond to this trend, companies must increasingly commit to offering quick and immediate responses, reassuring users at every stage of the purchasing process. In light of these implications, a brand will be able to create value and move towards recovery only if it is able to intervene with intelligence and empathy in the purchasing process , showing sensitivity but continuing to evolve and adapt to the changes taking place. In short, having something to say and doing it in the right way becomes crucial on Clubhouse . Even the fact that all conversations take place live.
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發表於 12:54:39