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in 2022, across all 92 Castorama stores, the brand managed to position the store pages of its site on 1,400 new keywords in Google searches . “It’s very positive ,” rejoices Xavier Demandrille. In terms of overall visibility, on the average of 92 pages, Castorama gained 3 positions in the Google results pages - on the first page. SEO visits to the site’s store pages were multiplied by 6 .
“We can incrementally estimate that in-store visits were multiplied by 4 via the SEO channel, that is to say, SEO generated a 4-fold increase in the percentage of in-store visits ,” specifies the SEO project Hong Kong Phone Number manager. . With this optimization of its SEO, Castorama.fr says it will climb into the top 100 of the best SEO progressions in France, in 2022, according to the Sistrix indexwatch.
This is why translation and natural referencing (SEO) are two essential components for creating effective content on a global scale . Indeed, a quality translation allows key messages and important information to be accurately transmitted in the target language. Additionally, the translation will enhance the company's credibility in the eyes of international customers by showing a commitment to clear communication.
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