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Every day more companies use mobile applications to interact with their customers. Gone are when store windows announced their special offers, now they come directly to your mobile phone through a notification in the application.
% of mobile browsing is concentrated in five apps: Facebook, YouTube, Google Maps, Pandora and Gmail
According to data from the consulting firm Forrester Research, in % of global e-commerce was done through mobile devices and it is expected that, by , these transactions will reach % of total sales. By it will be % of the total. The App Date confirmed that in Spain, in the last four years, the number of downloaded mobile applications grew by %. Every day Spaniards consume million apps on their mobile devices: phones and tablets. Without a doubt, mobile phones have changed the way society thinks and relates, both with family and friends, and with products and brands.
What types of mobile applications do users demand?
Entertainment : social networking and instant messaging apps Mexico Mobile Number List are the most used by users. We can also find in this area cinema applications that show schedules, location of theaters, discounts, facilitate the purchase of tickets...
Banking : for financial services, technology presents a good opportunity to get closer to their customers. Checking the balance and account movements, making transactions or geolocation factor so that the stores themselves send notifications with discounts to the customers closest to the physical location of the store.
Restaurants and accommodation : hotel and restaurant applications provide information about menus and rooms, the location of the premises or offer the possibility of making reservations.
Streaming : these are music and/or video download and playback services.
Photography and video : they allow both the taking and recording of audiovisual content as well as its dissemination. They are very complete apps in which users interact with each other motivated by the shared content.
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