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[size=14.6667px]Festival, and the Beginning of Spring. Let us seize the opportunity of the New Year and grasp the marketing hot spots in February in advance. National festival February nd, Little New Year () Take advantage of potential elements and directions Elements: warmth, good luck, atmosphere, traditional customs direction: As the beginning of the new year, Xiaonian is a time to stock up on new items and buy various items. folk traditions, and combine folk traditions with products to promote them. Warm care for people living alone arouses emotional resonance among consumers.[size=14.6667px]
[size=14.6667px]Take advantage of the situation to pay attention to It mainly focuses on the South Africa WhatsApp Number[size=14.6667px] popularization of science about New Year customs and the relationship between products and New Year customs, and avoids being too rigid and rigid. Use multiple online platforms to promote from multiple angles. The promotional situation must be reasonable so that consumers can understand the logic behind it. () Reference cases Midea uses animation promotions to popularize relevant content about the Stove Lord. Starting from the connection between Stove Lord and family happiness, Midea promotes the ease of cleaning and draft-free feeling
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[size=14.6667px]of Midea air conditioners, increasing the audience's impression of the brand. Edible oil brands have made great use of the traditional New Year custom of "fried New Year's goods on the th of the twelfth lunar month", combining deep-fried scenes with sunflower oil products with high smoke points for promotion. The two animated advertisements released by JD.com during the New Year Carnival during the New Year Shopping Festival were titled "Magic Virus Animation", but the content only promoted JD.com's discounts and had nothing to do with "magic" or "virus". Too nonsensical expressions also prevent consumers from fully understanding the promotional intentions. New Year’s Eve, February () Take advantage of potential elements and directions Elements: Chinese characteristics, family reunion, New Year flavor creation direction.
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發表於 19:14:28