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to an FAQ, and as a video on the same results page. The user therefore has several chances to click on your site, from a single search. Why is Schema markup important for SEO? The point of structuring your data is to communicate better with search engines. When Google understands entities at a deeper level, it provides better results to searchers. Elements such as rich cards, rich snippets and knowledge panels appear in the SERPs after gathering information from structured data. While there is no proof that Schema markup will improve your rankings.
it offers a wealth of opportunities. For example, a than the title and meta description of the page: Google result without sitelinks On the other hand, a search result with sitelinks gives Internet users the link to the main page as well as links to pages that may interest them more: Google result with sitelinks If the user was not enticed to click by the title tag, there are still some chances to attract them with sitelinks. Some schema tags also act as digital billboards. Walmart occupies the entire part above the fold of the SERP thanks to all its rich snippets: Walmart and its tags Studies show that the extra space taken up by rich results can improve click-through rates .
In fact, users click on enriched results in 58% of cases, compared to 41% for non-enriched results. Google also said that properly structured data can improve the overall appearance of search results (which provides a better user experience). For example, with structured reviews, Google can display recipes with the highest number of five-star reviews at the top of results. search results with Schema markup to show ratings With structured song and album data, Google can display an artist's songs as a series of rich cards. Alanis Morissette, Schema song While there is no evidence that structured data actually influences.
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