The first step is to know your target audience

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How do you create a BB Content Marketing strategy? But in practice, what should you do to create an efficient BB Content Marketing strategy? We list the main factors that can make your communication initiatives have an even more significant impact on your audience. Keep reading and get inspired! Know your ideal audience The first step is to know your target audience : what does the audience you want to impact need to know? What are the pains, goals and difficulties in your work routine? The ideal situation is to be able to present in your content the solutions and benefits that your company offers and how this can help solve the reader's problems.

Remember that BB communication should be a little different, leaving Phone Number List emotions aside and focusing on the presentation of data and factors that prove the efficiency of the solutions your company offers. On the other hand, the decision maker is probably a data-driven professional, that is, he or she needs concrete and objective information. Get ready for a long day Unlike the consumer in the BC model, your target in BB Content Marketing is a professional who represents a company.





Therefore, it is essential to understand that the customer's buying journey is much longer, as there are numerous steps that must be completed internally before a sale is closed. After all, no one buys a product for the company they work for without further research and analysis. Therefore, it is essential to be prepared to help the user at each stage of this purchasing journey and have the patience to eventually close a transaction, since nothing is decided from one moment to the next. Publish content outside the domain The difficulty at the beginning of BB Content Marketing work is generating traffic to your pages .