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The last fundamental point of a sales letter headline is the subtitle . The subtitle prepares the reader for what he or she is about to discover in the reading. The reader, reading these lines, begins to frame his vision of what he is about to know. The subtitle must perform the pre-framing function in the recipient's mind. Sales-Letter-Persuasiva-framing-Facile-Web-Marketing SEO copywriting Effective Sales Letter, step : the body of the text Well, now that we have covered the first two fundamental points of a successful sales letter, it's time to work on the body of the sales communication . As you can imagine, this part of the sales letter is extremely important. It is the real core

of your communication because this is where your sales chances are at stake . 1000 Mobile Number List In the body of a persuasive sales letter you prepare the customer for your commercial proposal (see below). The body of the sales letter is also the point where most salespeople make the biggest mistakes. They think that a little creativity and imagination is enough to convince the customer.  Hooks in copywriting are psychological reminders underlying any form of writing for sales. The most famous





one is the classic " run away from pain, run towards pleasure ", as I have already shown you above. Sales Letter Persuasive Hooks Easy Web Marketing The best hook techniques for a sales letter can be summarized like this: Paint the Dream : Show the reader how you can help them achieve their dream . For example: “ You can bill while you are sleeping “. Twist the knife , shake the fear or twist the knife: find something that really stimulates a fear or a feeling of pain in the reader .