Aperson’s decision to approach or avoid

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Another important takeaway is that decision-making, ultimately, isemotional. As humans, we feel (or perhaps hope) that we approach the worldrationally. But in reality, our first reactions are almost always emotional.Our brains send us either an “approach” (trust) or “avoid” (distrust) signal,and that determines much of what comes next. So, what has all of this got to dowith content? Quite a lot, actually. It means that

communication is far more nuanced than one might think and thatthere’s more Chinese Thailand Phone Number List to gaining somebody’s trust than just presenting them with facts.How you do it, the language you employ, and even your personal agenda (nomatter how well-hidden) will impact —trust or distrust. Referencing the book Conversational Intelligence byJudith Glaser, Johnstone explains thatthere are three

“stages” or “levels” of goal-oriented communication. The first andleast effective is tell - ask. Lots of companies do this. “We sell X. Thefeatures are Y.” Contrary to what you might think, this isn’t very effective.In fact, it places people in a position of distrust because they immediatelyunderstand they’re being sold to. Plus, it skirts past what people actuallycare about: benefits and outcomes. The second is advocate - inquire. This is