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This is usually a combination of well-optimized content (see next tip) and off-site SEO factors such as inbound and outbound links and social shares of your web pages. Every SEO management tool – SeoZoom , SEMRush , Ahrefs , Moz , etc. – encodes a page authority and domain authority score with specific scores. They generally range from to and indicate the probability that a particular page or domain ranks in search results. Optimized content I have already underlined in this post how important content is
as a factor in Google's SEO positioning . I repeat it. Buy Bulk SMS Service They are one of the most important search ranking factors. User experience, backlinks and RankBrain (we'll see that shortly). Now let's briefly focus on what exactly optimizing content for SEO means. Google's search algorithm is based on keywords . They are nothing more than the words and phrases that users write in the . They are also the words and phrases that describe the topics your site covers
theoretically, what it should correspond to. This is why it is so important to use keywords correctly in your content. But remember not to overdo it! A negative SEO positioning factor is in fact the practice of keyword stuffing or duplicate content. Fresh and original content is always a winner for SEO. And if you have similar content, tell Google bots which should be considered the most authoritative using the canonical tag .
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