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Table of Contents How to Create an ICP for B2B Leads Step 1: Define Your Ideal Customer Step 2: Conduct Market Research to Understand Your Target Audience Step 3: Identify the Key Decision-makers in Your Target Accounts Step 4: Create Detailed Buyer Personas for Each Key Decision-maker Role Step 5: Map out the Buyer’s Journey and Identify Touchpoints Where You Can Add Value B2B ICP Frequently Asked Questions (FAQs) Partner with WebFX to Create a B2B ICP That Produces Revenue Share this article Facebook Round Icon Twitter Icon LinkedIn Icon Email Icon Manage Your Marketing Budget Guide Maximize Your Marketing ROI Claim your free eBook packed with proven strategies to boost your marketing efforts.
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