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Research conducted by Portent shows that sites with a 1-second loading time have on average a 5x higher conversion rate than sites with a 10-second loading time. Content optimization. But also supports the store's positioning on PrestaShop. It is in the texts that key phrases are placed that help indexing robots better "understand" the content of a specific URL. Here are some elements of content optimization that affect your visibility on Google: H1 heading – should be the title of the subpage and contain the most important key phrase. It is recommended to use one H1 heading per subpage. H2, H3, H4 headings – should refer to the content in the paragraphs below.
It is worth adding keywords there. Maintain their appropriate structure (order). Structured data – these are code elements (tags) that allow robots to better understand the content of a subpage. Additionally, they influence the appearance of search results. Popular structured Email Data data include: FAQ, product, breadcrumbs, video, price, recipe, review. You can read more about structured data here . Structured data example Blog on PrestaShop Positioning your store on PrestaShop without a blog would be impossible. A huge part of the traffic is always generated by valuable articles, which can then redirect users to the product range .
The basic version of the PrestaShop platform does not have a blog, so to run it you need to install an appropriate module: BLOG Module or Advance Blog . Then configure the blog by setting appropriate meta data, additionally set the URL and take care of the appropriate addresses of published articles. If you want to set up a website that will only be a blog, it is definitely better to choose the WordPress CMS system, which is directly adapted to be used in this way.
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