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The importance of targeting Targeting framework [6R] I hope you understand that targeting is important in marketing. However, for those who don't know how to do targeting, we would like to introduce the framework [6R]. ・Realistic Scale (effective market size) ・Rank/Ripple Effect (Priority/Ripple Effect) ・Rival (competitive situation) ・Rate of Growth ・Reach (reachability) ・Response (measurability) I will explain each one in detail. Realistic Scale It is important to check whether there is a market where your product is likely to sell. It is also necessary to confirm whether the market size is appropriate for the cost. However, there is also a strategy that allows you to earn stable profits by targeting niche industries and capturing a high share. Rank/Ripple Effect This is the part that focuses on market priorities. Prioritize each market and consider its importance.

Markets that have influencers or receive Telegram Number Data a lot of attention from the media are prioritized because it is easier to get effects such as word of mouth after implementing a marketing strategy. For market prioritization, ・Customer layer distribution information ·gender ratio ・Field of interest It is important to know such information. Rival It is a framework that considers whether there are competitors in the market and, if so, confirms their quality and quantity. In "red oceans" where there are many competitors, it is difficult to enter the market, and in "blue oceans" where there are no competitors, it is possible to gain a large market share. Rate of Growth It is to analyze the growth potential of the target market. ·amount of sales ·share ・Product type ・Trend tendency By understanding this, you can analyze growth potential.



It is a good idea to refrain from choosing a market that is in decline or has no prospects for growth, but if there is a possibility of monopolizing the market depending on the product, or if you can target other markets as well, then the story is different. Masu. Google Trends is commonly used to analyze growth potential. Reach No matter how well you take precautions, there may be times when it becomes difficult to purchase products or services due to geographical reasons. If you sell ships or other items in areas that are not facing the sea, it will be difficult for your advertisements to reach customers, so make sure that there is no such relationship between your products and the market.