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If your business has a corporate website or an eshop, it needs both. Definitions of SEO and Content Marketing Let's first see what the two terms mean. When we talk about SEO (Search Engine Optimization) we refer to all the actions of optimizing your website for search engines. SEO is divided into 2 categories: On Page and Off Page . The definition of Content Marketing , according to the Content Marketing Institute is: "Content Marketing is a Marketing technique that focuses on creating and distributing valuable and relevant content consistently, aiming to attract and 'acquire' a carefully pre-defined audience (and lead that audience to profitable action for your business)" And when we talk about Content Marketing, we're not just talking about texts.
Types of content marketing Many believe that if you do Content marketing there is no need for SEO. Those who claim this probably have no idea how SEO works. Others believe the opposite: If you do SEO, you don't need Content Marketing. Needless to say, this particular LOB Directory claim comes from people who don't know what Content Marketing is and how it works. Why; Because the only way for your business's content marketing strategy to succeed is to do SEO at the same time. Combining SEO and Content Marketing There are differences between SEO and Content Marketing. SEO is more specific and some of it is technical. Content marketing is broader. SEO needs Content to work. Content Marketing creates Content.
There is no SEO without content. You need articles, words, keywords. And what is Content Marketing? Articles, words, keywords (in the photo above you will see that almost all types of content need the words ) SEO requires keywords . One of the most important components of SEO is keywords, researching them, using them and monitoring their ranking in search engine results. Content Marketing is the vehicle for utilizing and implementing the keywords that SEO requires. The only way you can satisfy the need an SEO strategy creates for using keywords is to add them to your content. Content marketing creates quality, useful and useful content that is intended to be read by users (readers – potential customers).
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