They can educate

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Paid posts, on the other hand, are one-time: they target specific audience segments to achieve certain goals . The combination of these two types of strategies is important because one supports the other. Organic posts add consistency to brand presence and engage followers, while ads provide quick results and attract new audiences. Create unique and relevant content for the buyer persona Creating relevant content is the main way to avoid reducing organic reach. After all, it is the most interesting posts for each person that the algorithm shows in their feed.


Therefore, brands must publish content that attracts the attention of their users. Well, you Phone Number List already know the profile of the buyer persona, you know what type of language to use, what topics to address and what objectives to achieve. Therefore, content production should always aim at these strategic elements to have more reach and gain audience participation. The content of social networks must be original, aligned with the person and adapted to the characteristics of each network.





They can educate, inform, entertain and advertise offers. What's not interesting is talking about products and discounts all the time. As much as there are people interested in this, it can be tedious. That's not all people want to see on social media. One piece of advice is to follow the Pareto Principle or the 80/20 rule : only 20% of the content should talk about what the brand sells, while the other 80% should address topics in your area of ​​specialization, resolve doubts about the buyer persona or simply provide entertainment.