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To understand the trends in editorial content on the internet, we come to the king of content itself. Between confirmations and reversals, the chameleon predictions everyone is talking about. An exclusive interview with Her Majesty the Queen. Hello, my good king. What’s new in the world of online content? Contents: First of all please forgive me for being self-centered and bossy - once is not that often - but the bandwagon is me! In recent years, brands have figured out that I am the new king of marketing. Advertising or promotional emails have become a bit vulgar to those who are closed in their face. I know how to listen to them, entertain them, and interest them.
They paid me back. If there was one fact to remember, what would it be? Content: According to StatCounter Hungary Phone Number List data, since the end of 2016, I have mainly consumed money on my mobile phone. Since then, the trend has only accelerated. So, my theme, you better make me responsive and mobile friendly. What difference does it make for you to be on the move most of the time? Content: A lot actually. In short, make yourself simpler, shorter, and more direct in the hope of interrupting mobile users’ digital wanderings. I had to adapt to websites, apps, and of course social networks. I have to make more of an effort socially. In short, the idea is to get off my pedestal and engage more in communication, listening, and dialogue. With all this ambient noise, I have to be more creative without losing underlying interest. The King's Golden Armchair and Quote 2 What about form? Less words and more pictures, right? Content: For mobile devices, that sums it up pretty well, yes. Or the text in the image. Regardless, visual effects will dominate (even more) in the coming years. At the risk of repeating myself, make me a video. Mind you, in one or more formats that suit my distribution channels: short time, optimized presentation, less than perfect production, even frankly homemade, etc. Then there are photos, infographics, etc. In short, show me the entire visual palette.
Nothing new, but it's more relevant than ever. We hear talk of resuming printing. Can you tell us how you feel? Content: I only think it’s good! The example you cited is interesting because it's not a classic consumer magazine. In the case of Airbnb Magazine, I produce content from brand users (UGC – User Generated Content), hosts, and frequent travelers. That’s the great thing about digital, I’m no longer just a pro. And UGC can also be printed, which is very innovative! The King's Golden Armchair and Quote 3 I will then be printed on glossy paper! It's still elegant...the feel, the texture, the smell of the paper...it has some advantages in terms of user experience that we're starting to remember. Finally, in this example, I'm distributing it to the accommodation's coffee table for free. I love this "just you and me, no cats" relationship. It's more intimate than numbers. Airbnb Magazine Magazine Cover In short, as its defenders say, “print is not dead.”
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