As many people avoid doing any business-related

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Let’s get to know who your primary audience is together. Who is your core audience? Head audience Head audience Your core audience is a group of specific people who are targeted by your brand, and they have gone through a purchasing or marketing experience with one of your products or services that you offer, so they continued to deal with your company for a long time, until they were associated with the company in a purchasing relationship, governed by the quality on the part of your company and the loyalty factor on the part of the customer. These customers are the best for the brand owner, and they are the most difficult if you want to attract them from competitors. In order to target them from competitors, you have to subject them to many psychological conflicts that push them to ignore the satisfactory purchasing experiences they have gone through, and introduce them to a new purchasing experience with uncalculated results.

The audience is the spearhead that enables you to win the competitive battle in the market, and it is a good indicator of the success of your marketing strategy, which you must maintain and strive for permanent growth in its number, and the basis of email marketing strategies. What is the appropriate day and time to post messages? We also talked previously about strategies for creating messages for email marketing, which include determining the appropriate day and time to Jamaica Email List publish messages, and how important it is to determine the appropriate day and time to publish messages in email marketing strategies, especially when emails include advertising materials. The marketing communities have agreed on several rules for sending e-mail, which are: Morning or evening period: The morning period is the ideal time for sending emails, as people are at work and awake, and work pressure and fatigue have not yet begun. Avoid the first business day of the week: If your emails are targeting the Middle East, avoid Saturday or Sunday, and if you are targeting an audience outside this region, avoid Monday. Based on studies, it has been shown that when people go to the office after the end of the weekend, they find their e-mails filled with advertising messages and newsletters, which prompts them to delete all those messages and newsletters without considering their content, and this may hinder the implementation of e-mail marketing strategies. Avoid weekend days: If your target audience is in the Middle East, avoid Thursdays and Fridays, and internationally, avoid Saturdays and Sundays .



As many people avoid doing any business-related tasks on vacation, and are busy with their families and enjoying their activities, studies have also shown that the rate of reading emails during the weekend decreases. Give enough time to read event messages: 23% of messages are read within an hour of sending them, but there are many people who read emails within a day or two of sending them, so you should send messages related to a specific event 3-5 days before Days from the event to remain in the safety zone. The middle of the week is the best day to send emails: If your target area is the Middle East, then Monday, Tuesday, and Wednesday are the most suitable days for sending emails. Globally, Tuesdays, Wednesdays, and Thursdays are the best days, but you should stay away from the day before the weekend, when there are fewer people. Enthusiasm to do business. The best times to send emails are in the middle of the week and during the middle of the day during the timing of 1-3 pm, with the possibility of sending messages during the timing of 9-11 am according to one study. The previous points help you reach customers, choose the appropriate day and time to send messages, achieve the desired goal, and are the basis for achieving email marketing strategies. Divide your customer list into categories In Strategies for Sending Marketing Messages via Email.