The brand speaks through its products, launching stylish Pride-themed LEGO sets to celebrate and support the LBGT+ community while promoting inclusivity. One of the greatest strengths of this event is its broad appeal. By placing its core values at the heart of the marketing mix, the campaign targets both children and adults, spreading a positive message broadly. By promoting its Pride LEGO kits on the most engaged social media channels and maintaining a positive message throughout the campaign, the brand received 23,000 mentions, of which 87% were viewed as positive.
Take pride in your marketing. These powerful marketing campaigns are each benin number dataset unique in their own way, but all share common attributes that make them both meaningful and successful. How do they do this? By demonstrating emotional intelligence By understanding what they want to achieve By proactively supporting relevant causes By being creative and respectful These LGBT+ advocates are finding success in their Pride marketing campaigns because of the thoughtfulness they put into their campaigns.
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